Luigi Vivone

Creative Director in Watches & Jewellery

20+ years blending artistic vision with product strategy, from concept to market.

Luigi Vivone is a creative director and product development expert with over 20 years of experience in the fashion-luxury industry, specialising in watches and jewellery. A graduate of HEAA La Chaux-de-Fonds in Watch & Jewellery Design, he has built his career at the intersection of creativity, product strategy, and industrial savoir-faire.

From sketches and 3D models to prototypes and full-scale collections, Luigi has overseen the creation of hundreds of references each with Fendi Timepieces (LVMH), where he led design and product development for over a decade. His achievements include patented concepts such as the IShine rotating gemstone case, the Selleria interchangeable strap system, and the Policromia made-to-order program.

His work combines Swiss precision, Italian creativity, and global perspective. Luigi has collaborated with suppliers and factories across Switzerland, Italy, Hong Kong, China, and Japan, ensuring products that blend artistic vision with market success. He has presented collections directly to top management in Rome and to the international press, translating the design story into a compelling narrative.

Beyond watches and jewellery, Luigi sees design as a creative laboratory — a place where art, experimentation, and functionality meet. His expertise ranges from freehand sketching to digital illustration and 3D modelling, while his leadership spans team management, supplier coordination, and creative storytelling.

Trilingual in French, English, and Italian, Luigi naturally navigates multicultural environments and continues to explore how design can inspire, connect, and innovate in the luxury world.